RIM is very good at making the same phone over and over again. That worked for a while, since it happened to fit a large and profitable market very well.
I think RIM will have it’s own market for a long time and will never be a mainstream phone like the iPhone or Android. It lacks appeal for those that want more than a ‘work’ phone.
Talking to some executives at the company I work, they feel that Blackberry is the best tool for what it’s made for. Reading and writing fast emails anywhere you go.
Sometimes, they don’t want fancy apps or a nice UI. They want agility and that’s what Blackberry offers. It’s like that simple and boring phone you would give to your grandma. Just with the numbers, a green and a red button.
For more posts, check the archives »